French's - American Dream Target Market

French's has two sets of commercials for the same chicken recipe but with different sets of families. The first video (below) has the American Dream family, which is with both parents and two children.

 The other video is demonstrates the what many families are faced with, which is a single mother household. The mother may have to be the sole provider but she still has to go home and make the family dinner.



I do however find it funny how the family size remains the same at four. Does that then mean that the French's products are specifically geared toward families of four? 

I also love the idea as the family theme continues to be illustrated in the home website (www.frenchs.com). French's has utilized the SMW quite well by incorporating what they stand for in these sites. Another example is their Facebook page (below) that has an extensive amount of pictures of food using their products.

The Facebook page also allows their customers to remain engaged in the company. French's poses questions on recipes and on a variety of issues faced with products. Their sites demonstrate a sense of continuous engagement with their customer's and gives the customers a feel of what they stand for. Customers can also visit the SMWs to voice their opinions and French's has what looks to be customer recovery to deal with the issues immediately. French's has done a job well done and is utilizing the web mediums adequately.