McDonald's Coffee Snob Advertisement Campaign

OMG!!! Did you know McDonald's had this mockery of a website?! The only reason I found out the website existed is because I saw a billboard off the 10 fwy westbound on my way to school that read "Coffee Snobs Welcome" from McDonald's and I wanted to write about it. I then went on google to seearch for information but had to go through multiple links before I ran across this in a bloggers page.

This advertisement strategy isn't a good one in my opinion. How can McDonald's gain business from Starbucks patrons after making a mockery of them?! Is this really the route of a good marketing campaign that could capture the attention of Starbucks patrons? Although McDonald's hasn't explicity said they are targeting Starbucks patrons, the point is well taken that its towards us; this can be seen by the website (http://www.unsnobbycoffee.com/) which shows in detail how their coffee is made in the menu tab. Somehow the drinks look similar to a Starbucks coffee. 

There needs to be more positivity in the advertising campaign and less degradation of those whom chose to drink Satrbucks coffee. Starbucks is not a snobby coffee, rather the apmosphere is pleasant and they take pride in the service upheld at every location. In comparison McDonald's may have a good coffee, but coffee is not their expertisee but nuked hamburgers and genenetically altered fries are. Consumers have their preferences and to bash them is the last thing a company should do in attempting to obtain business from them.

The Search Engine Optimisation (SEO) is lacking substantially for this marketing campaign. I went to  Google to retrieve information on the ads but I continued to find unsubstantial information on this particular campaign, rather the search engine results page (SERP) continued to be dominated with food and other products. Their YouTube chanel lacked information or the commercial they have n regards to the "coffee snob." The SERP also consisted of bloggers on the issue that enventually led me to the McDonald's website.

Upon viewing the site I ran across the above page in which allows viewers to send an intervention letter to coffee snobs. They are attempting to make a unique selling point (USP) but this campaign is lacking enthusiasm and an appeal towards coffee drinkers in general.

I hope McDonald's can alter their call to action (CTA) because thus far the snobby coffee isn't working. You need to improve and possibly begin looking for a new CMO.