Lollapalooza!!! A festival in Chicago that has been around for 20 years. There is no advertisement on television and the entire event is promoted online and crowd sourcing. The event is similar to Coachella, which is a three day event at Grant Park in Chicago and has 90,000 people there daily. The event has over a hundred artists and music genres from rock to hip-hop, to rap, to alternative, to techno.
The event has catered food not only from natives of Chicago but from great chefs, real cuisine but available for on the go as people enjoyed the music. There is an abundance of alcohol to keep the people happy as they walk around the park and rock out.
The crowd sourcing is involved from their Facebook which numerous people follow and then pass on to their friends as soon as the posts for ticket sales go up. The Facebook page, as pictured below, illustrates the dates of the next event as also answers questions that many of the guests may have. Their Twitter account has over 86 thousand followers.
Lollapallooza also has featured videos up on YouTube (the video above) that show the past years events and gives a vicarious feel for those that were unable to go. The person watching the video gets a feel of how the event is; rain or shine the event goes on. Also the (SEO) is absolutely spot-on! On the Search Engine Results Page (SERP), pictured below, the entire list on the initial SERP is all Lollapalooza impressions.
The links go directly to the website and each landing page is diversified to go exactly to the page people are looking for: to old videos, to new up to date information, to apparell, to videos, to various aspects of the event. The SEO for Lollapalooza was favorably executed in my opinion. I do think that more followers on the social media sights would be great because if they were compared to Coachella, their tickets sell out at a slower rate.
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