That's right, you are not imaging things; that is an advertisement on that house. The company, GoDial, offers people the opportunity to have advertisements on their homes for a minimum of three months and could extend the contract up to a year long. The colors are bright and are meant to capture the attention of your neighbors as well as from passer-bys.
The website (www.godialing.com/paintmyhouse.php) has a submission form, as seen below, and once the application is submitted the company reviews it. After meeting a certain criteria and upon approval they then send out painters to paint the house, which will take between three to five days.The entire home, excluding the roof and windows, is painted in bright vibrant colors and must remain for the minimum three months. Upon the completion of the three months the advertisement may be extended up to a year; all depending on if the home owner wishes to keep it and also if GoDialing wishes to continue a contract.
The perk of having the advertisement on the home is that GoDialing will pay the mortgage every month the advertisement remains on the home. After the contract has suspended the company will repaint the home back to the original style. In today's economy there may be more people interested in applying for this but the bright colors may not be worth it.
How effective is this marketing? The house would have to be on a fairly busy street for a large amount of people to view ads. What about the neighbors? I'm quite sure the neighborhood will not be intrigued to be made to see an eye-sore everyday for an extended period of time. Not a good look and a difficult method of marketing a product.
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