This video is long but it relays a message that I is quite powerful to marketers. The video illustrates that marketers have to believe in what their company does, why they exists, and also instill those values through the employees. Its similar to creating a culture where the employees work with "blood, sweat, and tears" instead of for the pay check, as the presenter states. This is a demonstration of loyalty to the brand and a strong belief in what they do for the company.
If the company can successfully build a culture and thoroughly understand why they exists, the company can then easily instill the belief's in the customers. The conveyance mustn't be a hard sell, but rather a subtle sell which captivates the emotions to make a purchase. It takes a certain talent or an ability to understand the full concept of one's company and delivering what customers desire. A marketer must answer questions about the product or service before the consumers have a chance to think of any.
This video was inspiring.
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