I don't quite understand why KROQ has decided to send e-mails with excessive gibberish and an abundance of links. They have sent promotional e-mails in this format (pictured below) for the past couple of years.
The email's format are similar to the view of spam e-mails. We are in the age of pictures being worth a thousand words, so why is it that KROQ has gone back in time with this gibberish? Links upon links upon more links, and the URLs are lacking clarity. There is a brief description above the links but if one did not have access to e-mail on thee go, or didn't have time to browse through their e-mail attempting to remember the URL is relatively impossible to share with someone. KROQ needs to get it together.
The vast majority of their audience are teens and young adults that live off of excitement. With these e-mails there's simply dull nakedness, if there is such a word. No one wants to go through an e-mail filled with text and unclear information. It would behoove KROQ to add pictures that have links embedded or to have more clear concise URLs so that the URLs can be given to a wider spectrum of people on the go. I hope they get it together and get it together soon. It would be better to visit the KROQ website and unsubscribe to the e-mails because they become increasingly irking to just look at.
No comments:
Post a Comment