Old and proud commercial

This Southern Comfort commercial reminds me of my dad or somebody similar to Al Bundy. One of those kind of men that are at an age where they can careless about what people have to say about them and will walk around cocky with no shame.

With that said, is this commercial more geared toward the older generations or more toward young adults that want to be like their fathers or grandfathers?

You be the judge...

Truth Campaign - Have they lost their edge?

The truth campaign has been around for an extended period of time. This commercial and Youtube video is just a  small aspect of what they attempt to do to keep people from beginning and continuing to utilize tabacco. Their focus has been to demonstrate the end results of what tabacco can do to you with extensive use. The man above was basically lied to by a tabacco executive and this seems to be a reoccuring aspect with the tabaccco industry.

The Truth campaign has failed at its SEO because when truth is typed into Google the SERP has the Truth as the first link, but the description is more on the purchasing if truth apparel. It gives off the wrong impression when searching for the Truth campaign. Furthermore when one clicks on the link it takes the person to the website and immediately there is a video (below) that goes over the merchandise thats for sale in their studio. I don't quite understand the overall concept of the website.

As you continue to go through the website the breadcrumb links at the top of page take you through a couple of aspects of what they do and how they can help to quit smoking. I definitely think that the Truth needs to reevaluate the order of the layout (http://www.thetruth.com/truth1585/).

KROQ needs help with e-mails...seriously!!!

I don't quite understand why KROQ has decided to send e-mails with excessive gibberish and an abundance  of links. They have sent promotional e-mails in this format (pictured below) for the past couple of years.

The email's format are similar to the view of spam e-mails. We are in the age of pictures being worth a thousand words, so why is it that KROQ has gone back in time with this gibberish? Links upon links upon more links, and the URLs are lacking clarity. There is a brief description above the links but if one did not have access to e-mail on thee go, or didn't have time to browse through their e-mail attempting to remember the URL is relatively impossible to share with someone. KROQ needs to get it together.

The vast majority of their audience are teens and young adults that live off of excitement. With these e-mails there's simply dull nakedness, if there is such a word. No one wants to go through an e-mail filled with text and unclear information. It would behoove KROQ to add pictures that have links embedded or to have more clear concise URLs so that the URLs can be given to a wider spectrum of people on the go. I hope they get it together and get it together soon. It would be better to visit the KROQ website and unsubscribe to the e-mails because they become increasingly irking to just look at.

French's - American Dream Target Market

French's has two sets of commercials for the same chicken recipe but with different sets of families. The first video (below) has the American Dream family, which is with both parents and two children.

 The other video is demonstrates the what many families are faced with, which is a single mother household. The mother may have to be the sole provider but she still has to go home and make the family dinner.



I do however find it funny how the family size remains the same at four. Does that then mean that the French's products are specifically geared toward families of four? 

I also love the idea as the family theme continues to be illustrated in the home website (www.frenchs.com). French's has utilized the SMW quite well by incorporating what they stand for in these sites. Another example is their Facebook page (below) that has an extensive amount of pictures of food using their products.

The Facebook page also allows their customers to remain engaged in the company. French's poses questions on recipes and on a variety of issues faced with products. Their sites demonstrate a sense of continuous engagement with their customer's and gives the customers a feel of what they stand for. Customers can also visit the SMWs to voice their opinions and French's has what looks to be customer recovery to deal with the issues immediately. French's has done a job well done and is utilizing the web mediums adequately.

A Great Marketing Concept

This video is long but it relays a message that I is quite powerful to marketers. The video illustrates that marketers have to believe in what their company does, why they exists, and also instill those values through the employees. Its similar to creating a culture where the employees work with "blood, sweat, and tears" instead of for the pay check, as the presenter states. This is a demonstration of loyalty to the brand and a strong belief in what they do for the company.

If the company can successfully build a culture and thoroughly understand why they exists, the company can then easily instill the belief's in the customers. The conveyance mustn't be a hard sell, but rather a subtle sell which captivates the emotions to make a purchase. It takes a certain talent or an ability to understand the full concept of one's company and delivering what customers desire. A marketer must answer questions about the product or service before the consumers have a chance to think of any.

This video was inspiring.

Crazy Go Daddy Doritos Commercial Submittance

I can understand that commercials have to be out there and capture the attention of viewers, but did these individuals that submitted this video to Go Daddy really think they would get chosen? What a waste of time to even go through the effort to create this video. It is kind of funny though...

Some people simply need to get it together!!!

Lollapalooza - Great Crowdsourcing

Lollapalooza!!! A festival in Chicago that has been around for 20 years. There is no advertisement on television and the entire event is promoted online and crowd sourcing. The event is similar to Coachella, which is a three day event at Grant Park in Chicago and has 90,000 people there daily. The event has over a hundred artists and music genres from rock to hip-hop, to rap, to alternative, to techno.

The event has catered food not only from natives of Chicago but from great chefs, real cuisine but available for on the go as people enjoyed the music. There is an abundance of alcohol to keep the people happy as they walk around the park and rock out.

The crowd sourcing is involved from their Facebook which numerous people follow and then pass on to their friends as soon as the posts for ticket sales go up. The Facebook page, as pictured below, illustrates the dates of the next event as also answers questions that many of the guests may have. Their Twitter account has over 86 thousand followers.

Lollapallooza also has featured videos up on YouTube (the video above) that show the past years events and gives a vicarious feel for those that were unable to go. The person watching the video gets a feel of how the event is; rain or shine the event goes on. Also the (SEO) is absolutely spot-on! On the Search Engine Results Page (SERP), pictured below, the entire list on the initial SERP is all Lollapalooza impressions.

The links go directly to the website and each landing page is diversified to go exactly to the page people are looking for: to old videos, to new up to date information, to apparell, to videos, to various aspects of the event. The SEO for Lollapalooza was favorably executed in my opinion. I do think that more followers on the social media sights would be great because if they were compared to Coachella, their tickets sell out at a slower rate.