Truth Campaign - Have they lost their edge?

The truth campaign has been around for an extended period of time. This commercial and Youtube video is just a  small aspect of what they attempt to do to keep people from beginning and continuing to utilize tabacco. Their focus has been to demonstrate the end results of what tabacco can do to you with extensive use. The man above was basically lied to by a tabacco executive and this seems to be a reoccuring aspect with the tabaccco industry.

The Truth campaign has failed at its SEO because when truth is typed into Google the SERP has the Truth as the first link, but the description is more on the purchasing if truth apparel. It gives off the wrong impression when searching for the Truth campaign. Furthermore when one clicks on the link it takes the person to the website and immediately there is a video (below) that goes over the merchandise thats for sale in their studio. I don't quite understand the overall concept of the website.

As you continue to go through the website the breadcrumb links at the top of page take you through a couple of aspects of what they do and how they can help to quit smoking. I definitely think that the Truth needs to reevaluate the order of the layout (http://www.thetruth.com/truth1585/).

KROQ needs help with e-mails...seriously!!!

I don't quite understand why KROQ has decided to send e-mails with excessive gibberish and an abundance  of links. They have sent promotional e-mails in this format (pictured below) for the past couple of years.

The email's format are similar to the view of spam e-mails. We are in the age of pictures being worth a thousand words, so why is it that KROQ has gone back in time with this gibberish? Links upon links upon more links, and the URLs are lacking clarity. There is a brief description above the links but if one did not have access to e-mail on thee go, or didn't have time to browse through their e-mail attempting to remember the URL is relatively impossible to share with someone. KROQ needs to get it together.

The vast majority of their audience are teens and young adults that live off of excitement. With these e-mails there's simply dull nakedness, if there is such a word. No one wants to go through an e-mail filled with text and unclear information. It would behoove KROQ to add pictures that have links embedded or to have more clear concise URLs so that the URLs can be given to a wider spectrum of people on the go. I hope they get it together and get it together soon. It would be better to visit the KROQ website and unsubscribe to the e-mails because they become increasingly irking to just look at.